About this role

Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
Develop value propositions that differentiate our platform in a competitive global market.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
Design lifecycle programs that drive user activation, trading volume, and long-term retention.
Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.

3-to-5 years of experience in product marketing: ideally crypto background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus.
Bonus: Crypto native or familiarity with community-led growth.

Product Growth Hacker – Exchange

Key skills