Partner with Product and Marketing: Work closely with Product Managers and Marketers to define success metrics, evaluate experiments, and generate actionable insights.
Build and Maintain the Funnel: Own a sophisticated conversion funnel setup that connects user behavior across platforms and channels.
Tracking & Instrumentation: Contribute to event tracking design, including server-side tracking, to ensure reliable and privacy-compliant data collection.
Campaign Analysis: Help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness.
Collaborate with CRM: Partner with the CRM team to deliver insights across subscriptions, newsletter performance, refer-a-friend, and loyalty programs to optimize retention and customer lifetime value.
Data Modeling & Engineering: Use SQL and dbt to model clean, usable datasets that power dashboards and ad-hoc analysis.
Proactive Analysis: Identify trends, user behaviors, and opportunities for product or marketing improvement
without always being asked.
Enable Self-Serve: Help build a culture of data access by creating clear documentation, training materials, and intuitive self-service data sets in Lightdash.

You have 3+ years in product analytics roles, ideally across both product and marketing analytics.
Proven skills in event tracking (client-side and server-side), product instrumentation, and campaign analysis.
Strong command of SQL (Python is an advantage) and experience working with cloud data warehouses like BigQuery.
Advanced knowledge of GTM and GA4.
Experience with Shopify is a strong advantage.
You're comfortable navigating ambiguity and independently driving clarity.
Demonstrated sense of ownership and proactive problem-solving skills.
Proficiency in English is required.

Senior Conversion, Product Analyst

Key skills