Plan, develop and execute integrated marketing campaigns for allocated events, with responsibility for achieving registration, attendance and entry targets
Own the marketing delivery timeline for each event, coordinating activity across teams to ensure campaigns are launched accurately and on schedule
Build and maintain detailed marketing plans for each event, including channel activity, messaging, timelines and performance tracking
Select, segment and manage data to deliver tailored messaging for different audience types
Identify gaps in audience data and work with internal teams to research, cleanse and maintain contact records
Maximise opportunities to improve marketing effectiveness through automation, dynamic content and process improvements
Work closely with the Delegate Engagement Team to ensure events are positioned correctly and supported with the right data, messaging and assets
Brief and manage design requirements, ensuring all marketing collateral aligns with brand guidelines
Support the commercial team by providing marketing insight, data and assets to help achieve sales targets
Conduct post-event analysis and reporting, sharing insights and recommendations with key stakeholders

Experience working in a B2B events marketing environment
Strong understanding of the full marketing mix, including email, digital and content-led campaigns
Confident using CRM systems such as Salesforce or Microsoft Dynamics, with experience in data selection and segmentation
Excellent attention to detail and accuracy across campaign delivery, data handling and reporting
Strong written communication skills, with the ability to tailor messaging for different audiences
Solid Excel skills and confidence working with performance trackers and campaign data
Self-motivated, organised and comfortable managing multiple events and campaigns concurrently in a fast-paced environment
Able to work under pressure and deliver consistently against tight deadlines and targets

Marketing Executive

Key skills