Drive business-to-business sales through a mix of telephone, video, and face-to-face meetings with education-focused clients across your territory.
Deliver consultative selling by identifying customer needs through effective questioning and discovery, then recommending the most suitable digitally led solutions.
Conduct thorough research into each client’s organisation and education sub-sector to ensure tailored and relevant proposals.
Maximise marketing spend within your category or territory by sourcing new education clients and re-engaging lapsed accounts.
Maintain a high standard of account management, ensuring strong relationships and excellent service at every stage.
Grow your unique customer base through structured territory planning and proactive competitor awareness.
Identify and pursue new business opportunities from inbound leads, referrals, and self-sourced prospects.
Consistently meet and exceed key performance indicators, including call volumes, meaningful conversations, booked meetings, and follow-ups.

Proven experience in business-to-business sales, ideally within a consultative or solution-led environment.
Experience working with or selling into the education sector. This is essential to the role and will need to be clearly demonstrated at the interview.
Background in SaaS, particularly education technology or digital education products, is advantageous.
Understanding of digital marketing solutions such as paid social, digital display, video, and websites.
Demonstrated success in outbound cold calling and lead generation.
Confident and persuasive when securing new business via phone, virtual meetings, or face-to-face.
Ability to nurture and grow existing accounts, building long-term value and retention.
Committed to delivering exceptional customer service with a proactive and responsive approach.
Knowledge of multimedia advertising is advantageous but not essential.
Strong consultative approach with excellent listening and problem-solving skills.
Able to commute to the office and travel within the territory for client meetings.
Access to a vehicle for business use and holds a full UK driving licence.

Education Sales Specialist

Key skills