Create an effective and comprehensive SEO strategy focused on driving growth in traffic and conversions (long-term and short-term)
Perform market competitiveness analysis, SEO trends, best practices and competitor analysis
Perform ongoing keyword research, expansion, optimization and identify target keywords
Collaborate with content and marketing teams to optimize and create SEO contents
Analyse opportunities and gaps in content strategy, constitute content plans, and lead content teams to create high quality and effective Seo contents to improve rankings/metrics
Develop off-page optimization strategy and implement link building strategy
Conduct technical audits, analyse technical SEO issues and identify opportunities for improving site structure, load speeds, mobile optimization etc
Set KPIs/goals, track key performance indicators, report metrics and take actions to improve performance

Proven experience in SEO, SEM, content marketing with a proven track record of driving growth in organic traffic and rankings
Experience with various SEO methods and cases in the iGaming industry
Hands-on expertise in website analytics, keyword research and data mining tools; such as Google Analytics, Moz, SEMrush, Ahrefs, Similarweb etc
Understanding of ranking factors, search engine algorithms, technical SEO and content strategy
Knowledge of WordPress and content management systems
Excellent verbal and written communication skills
Ability to work in a team and independently
Strong problem solving, multi-task management, project management, time management, analytical skills and data driven mindset
Native or professional fluency in Norwegian will be a plus

SEO Manager

Key skills