Setting up, managing, and optimizing Google Ads campaigns for clients and internal projects.
Conducting keyword research, competitor analysis, and audience targeting for SEA campaigns.
Monitoring campaign performance, adjusting bidding strategies, and maximizing ROAS.
Creating and optimizing website content for SEO and GEO, including blog posts, landing pages, and metadata.
Performing on-page and technical SEO audits and implementing improvements.
Tracking and reporting key performance metrics such as rankings, traffic, conversions, and ad efficiency.
Developing and refining SEO and paid advertising strategies aligned with client goals and budgets.
Collaborating with content and design teams to ensure assets support performance goals.
Staying up to date with Google algorithm updates, advertising platform changes, and industry best practices.

Minimum 2 years of experience in SEO and/or SEA (Google Ads), ideally in an agency environment.
Proven experience managing and optimizing Google Ads campaigns (Search, Display, Performance Max).
Solid understanding of on-page SEO, technical SEO, and keyword research.
Experience creating and optimizing SEO-driven content (blog posts, landing pages, website copy).
Familiarity with GEO (Generative Engine Optimization) and adapting content strategies for AI-driven search is a plus.
Proficiency with tools such as Google Analytics 4, Google Search Console, Google Ads, SEMrush, or Ahrefs.
Good understanding of local SEO strategies, especially for Berlin-based or German businesses.
Analytical mindset with the ability to translate data into actionable recommendations.
Good written and verbal communication skills in English; German is a strong plus.
Portfolio or case studies demonstrating campaign results and SEO improvements is required.

SEO/SEA Specialist – Freelance

Key skills