Develop and implement comprehensive website content plans aligned with internal SEO guidelines and business objectives;
Create detailed content briefs outlining a good structure for each page using the right components to achieve the best possible optimization score;
Implement internal link structures to allow search engines to crawl all pages properly and identify what are the core pages for each website;
Execute content audits to identify improvement opportunities and implement performance-enhancing on-page solutions;
Conduct competitive analysis to spot market trends and continuously stay ahead of organic search competitors;
Collaborate with Technical and Off-Page teams to ensure the overall SEO strategy is appropriately aligned with internal guidelines and Google Search Essentials;
Provide feedback to SEO content writers and editors when necessary.

Fluency in Portuguese (Brazil) at a mother tongue level
At least 5 years of SEO experience, preferably content focused, ideally in the iGaming or Sports industry
Knowledge about essential SEO concepts (e.g. on-page components, internal linking, cannibalization, topical authority, knowledge graph, search ranking systems)
Familiar with G Suite apps (docs, sheets)
Excellent organizational capacity to handle multiple responsibilities and deliver tasks on time
Experience with agile methodologies is a plus
Ability to work independently, but willingness to learn.

Senior SEO Content Specialist

Key skills