Create original format ideas across priority genres and for specific channels; looking for quick wins, premium tentpoles and returnable franchises.
Track briefs, slots, ratings and competitor moves, positioning each idea to the right buyer and time.
Turn toplines into fleshed out concepts
playable games, twist mechanics, narratives with beginning, middle and end.
Lead gameplay sessions and office run-throughs, using learnings to improve.
Build persuasive one-pagers, decks and sizzles that sell look, feel and audience engagement.
Script and oversee teasers and test shoots.
Run contestant and contributor casting pipelines with a focus on diversity and strong gameplay.
Identify and approach hosts, judges and comedic talent with agents.
Tailor US, UK and ROTW pitches by channel, network and territory, present confidently in room or on video, and manage notes and follow-ups at pace.
Collaborate with Production Management to produce top-sheet budgets and schedules for tasters, pilots test shoots
Lead brainstorms and gameplay sessions, brief junior members of the team.
Maintain trackers for ideas, casting, tests and report slate health to the Creative Director and Head of Formats and Entertainment

History of pitching to and working with both USA and UK networks and platforms.
Knowledge of the different rhythms and processes of pitching in each territory.
Can design repeatable, scalable mechanics with clear jeopardy, reveals and pace; can recognise the difference between family viewing and post-watershed tone.
Can write tight format beats and rules that are fair, producible and playable in studio or on location.
Can shape character around gameplay; understanding judge or host voice and audience needs.
Understands the tone and episode flow from opening notes up to finale
Is experienced in tabletop playtests and office run-throughs; and measures what works in order to make improvements quickly.
Can find big characters and chemistry through setting up robust casting processes and working confidently with agents and talent teams.
Has a solid grasp of studio workflows, set implications, graphics and sound packages.
Is comfortable supervising short edits in Premiere or Avid and giving clear notes.
Is persuasive on the page and in the room; a sharp copywriter.
Can set clear briefs, give constructive notes, coaches juniors and stays composed when priorities shift.
Is comfortable using Google Slides, Adobe Photoshop, Adobe InDesign, Google Workspace, Premiere or Avid for tasters.

Development Producer – Formats

Key skills