Lead the end-to-end strategy, execution, and optimisation of demand generation campaigns
Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won
Contribute £1.1m in qualified pipeline sourced through inbound campaign activities, with a focus on high-intent conversion and accelerated deal velocity
Build tight collaboration with Sales, especially in key segments and strategic industries
Co-design plays that fuel pipeline growth and improve win rates
Leverage existing EmpowerRD marketing channels but have the curiosity to experiment with new and emerging channels
Build repeatable and scalable campaign motions tailored to businesses in differing stages of their evolution (Seed, Venture, Growth)
Execute integrated campaigns with attention to channel mix aligned to personas
Track, attribute, and optimise campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks

University undergraduate degree or equivalent
4-6 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing and Tech teams
Experience running campaigns targeted towards senior leaders, c-suite, technical and product leads in tech and science based industries
Familiarity with campaign execution and pipeline development across a diverse range of businesses across differing stages of evolution
Demonstrated ability to manage MarTech infrastructure and ensure executional rigor, with a focus on high impact, iterative improvements, and scaling
Expertise includes hands-on experience with pipeline attribution tools and campaign performance metrics
Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
Comfortable working in fast-paced, high-growth environments with evolving goals and priorities
Proven ability to execute demand gen programs using automation tools including HubSpot, LinkedIn, Google Adwords, and others platforms deemed necessary

Demand Generation Marketing Manager

Key skills