Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel;
Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate;
Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration;
Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans;
Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences;
Monitoring and reporting on program performance
especially pipeline contribution, MQL-to-SQL conversion, and account engagement;
Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.

Solid B2B field marketing experience, ideally in a matrixed or global organization
Experience designing and executing end-to-end marketing campaigns with measurable business outcomes
Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy
Background in event marketing, organising owned and third-party events
Ability to work independently and cross-functionally with high attention to detail and accountability
Comfortable analysing data to optimize performance and justify marketing investment.

Field Marketing Manager

Key skills