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Senior PR Executive
another
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Senior PR Executive
Panama
Full Time
1 week ago
No Sponsorship
Apply Now
Key skills
Project Management
Communication
About this role
Role Overview
Develop and implement integrated PR & Influencer strategies aligned with global guidelines.
Build and manage relationships with media, journalists, editors, stylists, influencers and key opinion leaders.
Create and adapt press materials (press releases, pitches, media alerts, Q&A, press kits).
Coordinate media coverage, interviews and influencer collaborations (paid & organic).
Manage partnerships with media and influencers, including negotiations and agreements.
Lead seeding strategy and product shipments to media and creators.
Coordinate events, launches, press days and brand experiences.
Monitor campaign performance and deliver reports (KPIs, reach, engagement, clippings).
Work closely with client and global/regional teams to ensure alignment.
Requirements
Experience in PR, communication and influencer marketing.
Strong media and influencer network (fashion, sports, lifestyle).
Experience in communication agencies (preferred).
Strategic mindset with strong execution skills.
Excellent relationship and project management skills.
Proficiency in Spanish and English (desirable).
Benefits
Opportunity to work with a global sportswear brand.
Dynamic and collaborative team environment.
Professional growth within a leading communications agency.
Hybrid work model.
Apply Now
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