Senior PR Executive

Role Overview

• Develop and implement integrated PR & Influencer strategies aligned with global guidelines.
• Build and manage relationships with media, journalists, editors, stylists, influencers and key opinion leaders.
• Create and adapt press materials (press releases, pitches, media alerts, Q&A, press kits).
• Coordinate media coverage, interviews and influencer collaborations (paid & organic).
• Manage partnerships with media and influencers, including negotiations and agreements.
• Lead seeding strategy and product shipments to media and creators.
• Coordinate events, launches, press days and brand experiences.
• Monitor campaign performance and deliver reports (KPIs, reach, engagement, clippings).
• Work closely with client and global/regional teams to ensure alignment.

Requirements

• Experience in PR, communication and influencer marketing.
• Strong media and influencer network (fashion, sports, lifestyle).
• Experience in communication agencies (preferred).
• Strategic mindset with strong execution skills.
• Excellent relationship and project management skills.
• Proficiency in Spanish and English (desirable).

Benefits

• Opportunity to work with a global sportswear brand.
• Dynamic and collaborative team environment.
• Professional growth within a leading communications agency.
• Hybrid work model.