Director, SEO – Content Marketing Services

Role Overview

• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
• Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs
• Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
• Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
• Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
• Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies
• Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders
• Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement
• Establish clear performance expectations, KPIs, and career development pathways
• Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices
• Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth
• Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services
• Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives
• Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking
• Build scalable systems and workflows to support consistent, high-quality service delivery to our clients
• Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes
• Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns
• Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution
• Ensure SEO insights inform website development, redesigns, and broader marketing initiatives
• Provide input on integrating AI and automation across departments
• Translate SEO performance into clear business outcomes for external stakeholders
• Lead high-stakes client conversations with confidence, pushing back when necessary
• Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed
• Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations

Requirements

• 7+ years of SEO experience in a marketing agency setting
• 5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams
• Expert knowledge across SEO disciplines, including technical SEO, on-page optimization, local SEO, and off-page/link-building strategies
• Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses
• Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise
• Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing
• Experience leveraging AI to improve efficiency, scale delivery, or enhance margins
• Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives
• Experience building scalable systems and processes from the ground up
• Strong executive presence with the ability to make thoughtful decisions in a fast-paced agency environment
• Ability to define strategic vision, align teams around goals, and build strong engagement and accountability
• Experience with call-driven service industries preferred
• Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred

Benefits

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!