Work with the Senior Marketing Manager and the wider team to create, develop and deliver on marketing initiatives and projects
Have oversight of required marketing activity, with a strong understanding of the team’s offerings and the ability to articulate them simply and effectively
Lead multi‑channel campaigns, journeys and events aligned to commercial and business development (BD) priorities
Translate performance, engagement and segmentation data into clear recommendations for stakeholders
Establish a regular reporting and decision‑making cadence, using data to scale, refine or stop activity
Help stakeholders understand how marketing supports growth and contributes to the pipeline
Contribute to the ongoing development of marketing processes and ways of working with BD colleagues
Collaborate with junior marketing team members and senior stakeholders to develop and implement marketing plans tailored to target audiences and sectors
Work with stakeholders to ensure propositions are effectively taken to market and supported to deliver on targets
Be a champion of marketing best practice, ensuring strong advice and outcomes for stakeholders
Create marketing plans and deliver tactical activity with a strong focus on ROI
Own the planning, delivery and optimisation of marketing activity supported by Customer Insights Journeys (CIJ) and Dynamics 365
Monitor live campaigns and make in‑flight changes based on data

Proven experience leading data-driven marketing activity, using insight to set priorities, guide investment and optimise performance
Strong understanding of CRM and marketing automation platforms inc journeys, segmentation, events and reporting
Ability to translate marketing and engagement data into clear commercial insight for BD and senior stakeholders
Confident stakeholder manager, able to influence decisions and challenge assumptions using evidence
Strong execution skills across audience segmentation, email, events and nurture journeys
Analytical mindset, with experience using performance and engagement data to identify trends and improvements
Good understanding of data quality, consent and lead management principles
Experience supporting reporting and working closely with Marketing Managers and BD teams
Confident to lead and manage plans and activity

Advisory and Consulting Marketing Manager

Key skills