Set up and launch new TikTok ad campaigns aligned with brand objectives and target audiences.
Develop and brief ad creatives (video assets, copy, calls-to-action) tailored to TikTok’s platform and current trends.
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, and bids as needed.
Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates.
Conduct A/B testing on creatives, audiences, and campaign structures.
Produce regular performance reports with insights and recommendations.
Coordinate with creative and content teams for ongoing asset refreshes.
Stay current on TikTok platform updates, features, and emerging ad solutions.
Troubleshoot tracking and set up conversion events via TikTok Pixel.
Manage budgets and pacing to ensure campaigns stay within spend targets.

Minimum 1–2 years’ experience managing TikTok Ads campaigns
Strong understanding of TikTok Ads Manager and a variety of ad formats (In-Feed, Top View, Branded Hashtag Challenge, GMVmax, etc.)
In-depth knowledge of audience targeting, bidding strategies, and campaign optimization
Ability to analyze campaign data and present actionable insights
Creative mindset for developing engaging ad creatives tailored for TikTok
Familiarity with pixel setup, tracking, and attribution best practices
Experience with budget management, pacing, and reporting
Excellent communication and collaboration skills

Paid Media Manager

Key skills