Analyse performance across multiple accounts using metrics such as CTR, hook rate, thumb stop rate, watch time, frequency, and CPL trends
Diagnose why creatives succeed or fail based on data—not opinion
Design and execute structured creative testing frameworks (hooks, angles, CTAs, formats)
Identify emotional drivers (esteem, safety, status, transformation) behind high-performing ads
Write detailed, production-ready creative briefs for video teams
Develop scalable systems to shorten fatigue cycles and improve consistency
Continuously iterate creatives based on performance insights and testing results
Extract and document winning patterns across multiple accounts and industries
Collaborate with media buyers and production teams to align strategy with execution
Build and maintain a repeatable, data-backed creative engine

Proven experience improving paid social performance through creative strategy
Strong analytical ability with hands-on experience using Meta Ads Manager metrics
Experience building structured creative testing frameworks
Ability to clearly explain why an ad works or fails using data
Experience writing detailed creative briefs for video production teams
Strong understanding of consumer psychology and buying triggers
Ability to identify patterns across multiple accounts, not just single brands
Clear, structured communication skills
High ownership mindset and accountability for performance outcomes
Tools: Meta Ads Manager, Google Sheets, Notion, AI tools (ChatGPT, Claude)
Internal creative testing frameworks
Experience in performance marketing agencies (especially home improvement or local services)
Familiarity with market sophistication & awareness levels
Experience working in high-volume creative environments
Knowledge of first-party data and creative-led targeting strategies
Experience using tools such as Notion, Google Sheets, ChatGPT, Claude
Ability to develop unique mechanisms and differentiated messaging angles

Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

Senior Creative Strategist

Key skills