Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
Develop and execute national marketing campaigns and activation programs that drive measurable business impact
Translate strategy into clear, actionable plans that franchisees can execute with confidence
Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
Create compelling communication that clearly explains the “why, what, and how” behind each initiative
Lead and develop the Campaigns & Activation team
Manage and execute brand partnerships, from concept through activation
Use data and insights to continuously improve campaign effectiveness and storytelling

15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
Proven ability to build integrated campaign strategies across media, creative, and in-store activation
Strong experience in franchisee or field communication
Background in partnership marketing and activation
Ability to leverage data and insights to create compelling business cases and drive adoption
Bachelor’s degree required; advanced degree preferred

Director of Brand Marketing

Key skills