VP of Marketing

Role Overview

• Develop, refine, and communicate a holistic marketing vision and strategy fully aligned with company goals and growth targets.
• Serve as a core member of the executive team, driving cross-functional alignment between Marketing, Sales, Product, and Comms & Policy.
• Represent k-ID externally at major industry conferences, in analyst briefings, and with strategic partners and customers.
• Architect and own a scalable global demand generation engine to drive qualified pipeline and measurable business impact.
• Set and manage ambitious targets for pipeline growth, CAC efficiency, and brand equity.
• Oversee all paid and organic acquisition channels; drive innovation in digital marketing, content, SEO, and partnerships.
• Shape and elevate the global k-ID brand across all touchpoints.
• Lead the commercial launch of new products and feature sets; collaborate with Product and Comms to build cohesive external narratives.
• Champion differentiated product positioning rooted in deep customer and market insights.
• Oversee the creation of high-impact sales and enablement collateral to accelerate GTM success.
• Design and scale marketing operations, processes, and reporting to support rapid, global growth.
• Optimize use of AI-powered and agentic workflows to maximize team productivity and marketing effectiveness.
• Establish and lead rigorous experimentation, measurement, and KPI-driven decision-making.
• Build, lead, and mentor a high-performing, multi-disciplinary marketing team.
• Foster a culture of accountability, innovation, and continuous professional growth.
• Establish regular marketing reporting for the executive team and Board.

Requirements

• 12+ years of progressive marketing leadership in B2B SaaS or infrastructure, with at least 5 years at the director level or above.
• Proven success scaling global marketing in a fast-growth, VC-backed or public technology company.
• Deep experience designing and executing multi-channel demand generation strategies.
• Track record of building, leading, and mentoring top-tier marketing teams.
• Strong executive presence; comfort engaging with investors, analysts, media, and C-level peers.
• Expertise with marketing operations, modern growth tooling, and AI-enhanced workflows.
• Outstanding communication, influencing, and stakeholder management skills.

Benefits

• Executive-level compensation and equity package
• Comprehensive health, dental, vision, and wellness benefits
• Flexible, remote-first working arrangements
• Mission-driven culture with a commitment to digital safety for kids and teens
• Professional development, executive coaching, and industry conference participation
• Direct impact on k-ID’s growth trajectory as a core executive leader