Own the complete GTM strategy (performance, branding, content, and communications).
Define and evolve our positioning and messaging based on insights and data.
Lead early growth experiments and analytics. From building the funnel and tracking to validating traction.
Design and execute rapid experiments across paid, content, and referral channels to identify scalable levers.
Set up and manage the analytics and performance infrastructure (tracking CAC, LTV, and conversion).
Collaborate closely with the founders and the product team to create growth loops between acquisition, onboarding, and retention.
Shape the company’s public narrative through PR, content, and brand initiatives.
Build and lead a small, multidisciplinary GTM team (In-house + Freelance).

Background in Growth, Marketing, or Brand Management in the B2C sector, ideally with high-touch or trust-based products.
Entrepreneurial mindset—hands-on, resourceful, and motivated to build things from scratch.
Proven track record in building and scaling GTM systems from scratch to traction.
Deep channel expertise across Paid, SEO, GEO, Content, Partnerships, and Referrals.
A combination of strategic thinking, creative intuition, and analytical precision.
Previous experience or a willingness to work with Generative Engine Optimisation.
Fluent in English and German.

Chief Growth Officer

Key skills