Own and execute Intellect’s global content strategy across key channels, including blog, reports, whitepapers, webinars, newsletters, and social media.
Develop editorial themes and content pillars aligned with Intellect’s brand positioning, product priorities, and enterprise GTM strategy.
Ensure content consistently reflects Intellect’s voice as a credible, evidence-based leader in workplace mental health.
Translate industry insights, research, and product developments into compelling narratives for HR leaders, C-suite executives, and partners.
Develop flagship thought leadership content such as industry reports, executive insights, and mental health trend pieces.
Partner with internal experts, clinicians, and leadership to shape credible, differentiated perspectives on mental health and workplace wellbeing.
Develop content that supports enterprise pipeline generation, including case studies, solution briefs, and campaign assets.
Partner with Commercial and Partnerships teams to build content that supports enterprise conversations, RFPs, and key account engagement.
Ensure content supports both top-of-funnel awareness and mid-funnel enterprise education.
Own distribution strategies across owned and partner channels to maximise reach and engagement.
Work with the CRM team to ensure content supports engagement campaigns and member education.
Track and analyse content performance, using insights to refine strategy and prioritisation.

Who You Are

5–7 years of experience in content marketing, editorial strategy, or thought leadership, ideally in B2B SaaS, healthcare, HR tech, or employee benefits.
A strong storyteller who can translate complex topics into clear, engaging, and credible narratives.
Comfortable developing both strategic content frameworks and hands-on execution.
Experience creating content that supports enterprise sales cycles and thought leadership positioning.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Experience working cross-functionally with product, commercial, and marketing teams.
Analytical and performance-driven, with the ability to use insights to inform content decisions.
Strong storytelling and messaging skills — able to translate complex products into simple, compelling narratives
Strong project management and execution discipline, even when processes are still evolving
Analytical and insight-driven, with the ability to use data to inform decisions

Nice to Have

Experience in mental health, healthcare, insurance, or employee benefits
Experience building thought leadership for global or multi-market organisations.
Experience producing research reports, executive insights, or industry trend pieces.
Familiarity with content analytics, SEO, and distribution strategies.

Why You’ll Love Working With Us:

Global company – work in a diverse environment with people from nearly 20 countries
Generous leave policy – time off to rest and recharge
Christmas week off – company-wide break during Christmas, separate from annual leave
Birthday leave – enjoy a day off on your birthday
Quarterly mental health days – one day off every quarter to focus on your wellbeing
Flexible work arrangements – work in a way that suits your lifestyle and goals
Work-life balance – a culture that values personal time and long-term wellness
Medical coverage – comprehensive insurance for peace of mind
Performance bonus – high performance is recognised and rewarded
Development budget
annual allowance to support your professional development
Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
Socials **and communities **– regular non-work events/activities to connect and have fun together

Content Marketing Lead

Key skills