Key skills
AI
About this role
Role Overview
- Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory
- Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats
- Translate creative briefs into high-performing ad executions with speed and consistency
- Ensure compliance with AppLovin creative specifications (e.g. endcard dimensions, 5MB HTML file size limits, MRAID v2.0, single-file packaging with no external resources)
- Build HTML-based interactive creatives that significantly outperform static CTR benchmarks
- Convert static concepts into interactive formats (tap, swipe, reveal, demo-style interactions)
- Develop landing-page-style and end-card-style HTML units for AppLovin environments
- Reference and reverse-engineer top performers from AppLovin’s interactive pages library (Health & Wellness, Home & Furniture verticals) to inform creative direction
- Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles
- Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals
- Collaborate with Growth and Media teams to prioritize winners and scale formats
- Design high-quality statics, animated GIFs, and short looping videos for AppLovin
- Create product unboxing, product demo, testimonial-style, and landing-style creatives
- Embed video or GIF elements seamlessly into HTML ad units
- Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution
- Use AI to generate variations, backgrounds, compositions, and visual treatments
- Continuously evolve creative workflows using custom or multi-tool AI stacks
Requirements
- Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar networks
- Strong HTML creative build capability, with examples of interactive ad units or end cards
- Ability to turn static designs into high-CTR interactive experiences
- Solid foundation in static image design, GIFs, and short-form video edits
- Experience creating landing-page-style, product demo, unboxing, and testimonial creatives
- Proficiency with AI design tools, including Nano Banana Pro
- Bonus: Experience using AppLovin’s End Card (EC) Builder or equivalent HTML preview tools
- Bonus: Advanced AI workflows using multiple tools or custom automation
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities