Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
Manages professional employees and/or supervisors of complex support, production marketing team(s).
Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand.
Adapts departmental plans and priorities to address agility, resource and operational challenges.
Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Lifecycle Marketing Enablement Lead

Key skills