Provide strategic guidance and roadmap plans to improve client KPIs, such as engagement, retention, and lifetime value.
Lead cross-functional teams, ensuring timely project completion through proactive communication and effective problem-solving to exceed client expectations.
Build and maintain relationships with key client stakeholders and decision makers.
Oversee the creation and QA of comprehensive campaign performance reports for both internal and external stakeholders.
Analyze data to uncover key trends, provide strategic insights, and identify high-impact opportunities for optimization to drive client success.
Mentor and guide junior team members, offering strategic direction and feedback to support their growth.

5-7 years of experience in lifecycle marketing, CRM, or digital marketing roles with a proven track record of developing and executing successful marketing strategies.
Familiarity with ESP platforms such as Klaviyo, Braze, Iterable or SFMC
Certification within ESP platforms a plus
Demonstrated success analyzing data and using analytics tools to drive marketing decisions
Advanced computer skills including Microsoft Excel & PowerPoint
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Lifecycle Marketing Strategist

Key skills