Growth Marketing Manager

Role Overview

• Drive brand growth and engagement across social media platforms through creative content, paid campaigns, and community management.
• Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)
• Develop platform-specific content strategies.
• Write compelling captions, hooks, scripts, and storytelling content.
• Design or collaborate with designers on carousels, graphics, and visual posts.
• Maintain consistent tone of voice and brand identity.
• Stay ahead of social trends and adapt them creatively.
• Optimise content for each platform’s algorithm.
• Respond to comments and DMs in line with brand voice.
• Encourage engagement through strong calls-to-action.
• Build and nurture online communities.
• Establish brand authority and personality.
• Identify opportunities for collaboration, partnerships, or growth.
• Plan and launch paid campaigns aligned to client business objectives.
• Define audience targeting, budgets, and bidding strategies.
• Build structured conversion funnels (awareness → consideration → conversion).
• Monitor KPIs daily (CPC, CPA, CTR, ROAS).
• Conduct A/B testing (creative, copy, audience, placements).
• Scale high-performing campaigns.
• Reduce wasted ad spend.
• Continuously improve conversion rates.
• Track conversion events, pixels, and attribution.
• Analyse campaign and organic performance.
• Build weekly and monthly performance reports.
• Translate data into clear insights and strategic recommendations.
• Forecast performance and expected returns.
• Identify revenue growth opportunities for clients and the agency.
• Execute outbound marketing activities such as email campaigns, newsletters, and database outreach.
• Assist in building and maintaining CRM lists and marketing databases.
• Support lead generation efforts through research, prospecting, and list building.
• Schedule and deploy EDMs using platforms (e.g. Mailchimp, HubSpot, etc.).
• Assist with basic copywriting for marketing emails and campaigns.
• Coordinate and schedule social media posts using scheduling tools.
• Provide general administrative support to the marketing team as needed.
• Assist in preparing presentations, reports, and marketing materials.
• Conduct market and competitor research to support campaigns.
• Support ad hoc tasks aligned with business growth initiatives.
• Work closely with Creative Director & Design team to elevate content quality.
• Collaborate with account managers on client strategy.
• Align with client sales teams on lead quality.
• Provide strategic recommendations proactively.

Requirements

• 3–5+ years in social media management and paid media buying
• Strong content creation and video editing skills
• Advanced understanding of paid social advertising platforms
• Strong analytical and commercial mindset
• Experience with conversion tracking, pixels, and attribution
• A/B testing and optimisation expertise
• Budget forecasting and revenue modelling capability
• Proficiency in Excel / Google Sheets
• Excellent written and verbal communication skills
• Ability to balance creativity with performance metrics
• Comfortable handling both strategic and administrative / executional tasks in a fast-paced environment

Benefits

• Flexibility in work hours and location, with a focus on managing energy rather than time.
• Access to online learning platforms and a budget for professional development
• A collaborative, no-silos environment, encouraging learning and growth across teams
• A dynamic social culture with team lunches, social events, and opportunities for creative input
• Health insurance
• Leave Benefits
• 13th Month Salary