Senior/Executive Marketing Manager (Econ, Math, & Stats)

Macmillan Learning is committed to driving innovation that transforms education. They are seeking a Senior/Executive Marketing Manager for Economics, Mathematics, and Statistics to design and lead marketing strategies that connect Product, Sales, and Marketing, ensuring sales teams are equipped with the right tools and supported by a coordinated marketing strategy.

Responsibilities:

• Use and develop AI-supported workflows and tools to create and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts
• Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team. Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts
• Use and develop AI-supported workflows and tools create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges)
• Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights
• Develop Support channel partners with go-to-market strategies and co-selling approaches
• Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers
• Elevate discipline and/or course brand presence through targeted, live and virtual events , workshops, conference experiences
• Foster strategic collaboration via user groups, and peer networking sessions and learning groups
• Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up
• Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads
• Collaborate with program management and sales leadership to coordinate and execute, middle and bottom of funnel engagements (paid reviews, sales presentations, etc)
• Monitor, inform, coordinate, and support sales follow-up from these activities
• Use both traditional and AI-enhanced marketing tech processes to monitor the competitive and discipline/course market landscape to identify new entrants, pricing shifts, and product developments
• Track discipline and course trends including enrollment patterns, funding changes, and technology adoption and inform internal stakeholders with timely insights
• Surface emerging national trends in institutional priorities and decision-making to guide discipline and/or course strategy
• Document customer success stories, use cases, and best practices to strengthen campaign execution
• Provide substantiated market feedback to product, program, and marketing teams on features, integrations, and platform needs
• Analyze win/loss data to uncover positioning opportunities and competitive vulnerabilities, incorporating insights into sales messaging, training, and enablement

Requirements:

• Bachelor's Degree
• Minimum of 3 years of Sales or Marketing experience
• Strong written and communication skills including the ability to lead through influence rather than direct management
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams
• Ability to analyze and synthesize data to identify and clearly articulate pathway(s) to implement new objectives
• Ability to work independently and create goals and vision in ambiguous or new situations
• Ability to quickly identify and respond to market trends
• Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries
• Strong presentation skills
• 3-5 years of Sales or Product Training
• Knowledge of PowerBI, Salesforce, and Gemini
• Excellent communicator and cross-functional partner, great at building relationships
• Experience with AI-supported marketing workflows, tools, and analytics
• EdTech or Higher Ed Publishing experience