Manages the Go-to-Market process for Clever Devices in alignment with product management
Leads cross-functional teams to develop compelling messaging, ensure successful product launches and marketing campaigns
Identifies and develops strategies to promote the product portfolio
Drives the creation of high-impact, strategic content that communicates the benefits and capabilities of our products
Takes the lead on showcasing our products at industry events
Analyzes market trends and customer insights to identify new opportunities
Responsible for monitoring and driving organizational response to competitors’ campaigns
Collaborates with senior stakeholders across Product Management and Business Development/Sales to align product marketing strategies

BA/BS in a relatable field
7+ years’ experience in product marketing and/or comparable product management role
Proven track record of developing marketing strategies and executing product launches in a technical B2B organization
Exceptional leadership skills with the ability to lead cross functional teams by influence rather than authority
Deep understanding of market analysis, segmentation and customer behavior
Excellent verbal and written communication skills
Experience with digital marketing tools and analytics platforms
Familiarity with design and marketing tools such as Adobe Creative Suite and Canva, as well as marketing automation platforms like HubSpot and CRM systems like Salesforce

Product Marketing Manager

Key skills