Product Marketing Manager

Role Overview

• Develop and manage scalable go-to-market frameworks for product launches and feature updates, ensuring cross-functional alignment, accountability, and measurable results.
• Establish and refine repeatable processes and playbooks for launches, campaigns, and reporting to increase operational efficiency and cross-team collaboration.
• Craft clear, compelling messaging and positioning frameworks that communicate the unique value of our products and resonate with target audiences.
• Build structure within the product marketing function—defining workflows, timelines, and communication systems that ensure smooth execution from strategy to delivery.
• Partner with the customer team to develop high-impact collateral, including case studies, FAQs, decks, and training materials that drive product adoption and engagement.
• Create and manage programs that strengthen customer relationships, collect testimonials, and capture insights to inform both marketing and product development.
• Oversee the development of creative assets and campaigns that elevate the brand, inspire loyalty, and deliver memorable 'magic moments' for customers.
• Define KPIs, build dashboards, and lead post-mortem reviews to measure the success of marketing initiatives and drive continuous improvement.
• Lead research efforts to understand customer needs, market trends, and competitive dynamics, turning insights into actionable strategies.
• Lead and mentor the product marketing team, fostering a culture of collaboration, accountability, and innovation. Guide team members through professional development and performance growth.
• Partner with product, sales, customer success, and design leadership to ensure cohesive communication, unified objectives, and efficient workflows.
• Stay up to date on product marketing, operational, and industry trends, sharing insights and resources to strengthen team capabilities.
• Occasionally travel to conferences and events to represent Eventeny and support company growth initiatives.

Requirements

• 3+ years in product marketing, preferably in SaaS, tech, e-commerce, or events
• Bachelor’s degree in marketing, business, or a related field (MBA preferred but not required).
• Proven success in leading go-to-market initiatives, building scalable processes, and influencing revenue growth.
• Experience managing and mentoring team members and collaborating cross-functionally with product, marketing, customer success, and sales.
• U.S. work authorization is required. This role is not available for sponsorship.
• Has a strong foundational understanding of SEO at scale.
• Proficient in tools such as Adobe CC, Figma, Google Analytics, Google Search Console, and HubSpot.
• Strong strategic thinking with the ability to translate complex ideas into clear, actionable plans.
• Exceptional communication and storytelling skills, with a knack for crafting persuasive narratives.
• Exceptional project management abilities, ensuring timely delivery of initiatives, effective resource allocation, and cross-functional coordination.
• Analytical mindset with experience measuring ROI and campaign effectiveness.
• Creative problem-solving skills and the ability to thrive in a fast-paced start-up environment.
• Possesses a growth mindset & is hypothesis-driven.
• Genuinely interested in the event industry and new technologies.
• Passion for Eventeny’s mission and the impact we can have on the world!

Benefits

• Flexible schedule – work around your life and your needs; we don’t count your hours.
• Unlimited Paid Time Off – yes, really!*
• Fully remote.
• Comprehensive health insurance.*
• Vision and dental insurance.*
• Group life Insurance.*
• Quarterly employee bonuses.*
• 401K retirement plan.*
• Yearly company retreat.*
• Potential for customer event access.
• Company provided laptop and general office supplies. *Benefits available for full-time employees only.