Own and execute the marketing strategy for Moonsong Labs, with a primary focus on reaching and engaging decision-makers at regulated financial institutions, fintechs, and TradFi firms exploring blockchain adoption.
Develop messaging and positioning that speaks directly to the priorities of regulated finance buyers
security, compliance, reliability, and institutional-grade engineering.
Build and manage MSL’s content engine: thought leadership, case studies, whitepapers, blog posts, and technical content that demonstrates deep domain expertise at the intersection of blockchain, AI, and financial services.
Drive inbound lead generation through SEO, content marketing, events, webinars and strategic partnerships.
Own MSL’s digital presence including website, social media channels, and newsletter to build brand authority in the blockchain-for-finance space.
Collaborate closely with the CEO and BD to align marketing efforts with sales pipeline goals and target account strategies.
Create effective sales collateral to support sales efforts.
Identify and develop co-marketing opportunities with ecosystem partners, technology platforms, and industry bodies relevant to financial services.

7 to 10 years of marketing experience, with significant time spent marketing to buyers in traditional finance, fintech, and financial infrastructure.
Demonstrated ability to craft compelling narratives around complex, technical products or services for a sophisticated, compliance-aware audience.
Experience with B2B marketing for professional services, enterprise software, or developer platforms.
Strong content marketing skills with a portfolio that includes thought leadership, case studies, or industry-specific campaigns targeting financial services.
Understanding of the blockchain in regulated finance is highly desirable
Comfortable operating as an IC in a lean, fast-moving environment. You are a self-starter who can build a marketing function with minimal oversight.
Excellent analytical skills
you make decisions based on data and can tie marketing activity to pipeline and revenue impact.
A strong network in fintech, TradFi, or financial services marketing circles is a significant plus.

Director of Marketing

Key skills