Product Marketing, Ecosystem

Clay is a company dedicated to helping organizations turn growth ideas into reality through creativity and unique strategies. They are seeking an experienced Product Marketer to own product messaging and positioning while defining strategies for co-marketing with ecosystem partners, blending strategic thinking with hands-on execution.

Responsibilities:

• Develop and own Clay's point of view on our technology ecosystem - which partners matter most and why
• Create a prioritization framework based on customer value, revenue influence, market positioning, and strategic fit
• Define our integration narrative and how it fits into Clay's overall product positioning
• Identify and work with a number of strategic partners where we should build deeper relationships and co-GTM motions
• Launch and manage several significant co-marketing campaigns per quarter with strategic partners (webinars, content series, joint events)
• Build templatized playbooks and automated campaigns for smaller partner activations
• Quarterback larger campaigns by partnering with content, design, and growth teams
• Execute smaller campaigns independently, end-to-end
• Manage the pipeline of inbound co-marketing requests with our strategic filter
• Ensure sales and CS teams understand which integrations to lead with and why
• Create integration-focused assets (one-pagers, demo guides, case studies)
• Work with product marketing to weave Ecosystem into broader messaging
• Track and report on integration influence on pipeline and adoption

Requirements:

• 5+ years in product marketing, partner marketing, growth marketing, or partnerships at B2B companies
• Strong systems thinking: You naturally see patterns, connections, and network effects. You can map how different partners interconnect, identify which integration unlocks others, and think about ecosystem flywheels rather than just one-off campaigns
• Strategic framework builder: You've built prioritization models, scoring systems, or decision frameworks from scratch - not just followed existing playbooks
• Strong execution chops: you've personally launched and managed multi-channel marketing campaigns
• Proven ability to articulate what makes partnerships strategically valuable through multiple lenses (customer workflows, market positioning, competitive moats, revenue models)
• Excellent cross-functional collaboration - you can influence without authority and connect dots across product, partnerships, sales, and marketing
• Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
• Experience with co-marketing or partner marketing programs
• Strong written communication and messaging skills
• Previous experience in GTM ecosystem, management consulting, and partnerships
• Experience in sales tools, data/enrichment, or automation ecosystems where understanding workflow integration is critical
• Background thinking about platforms, marketplaces, or network effects
• Experience at high-growth Series B-D companies
• Exposure to partnership strategy or business development