Lead, coach, and develop a team responsible for business content and communication, fostering a collaborative, high-performing, and innovative culture.
Set clear goals and performance expectations, conduct regular one-on-ones and performance reviews, and provide actionable feedback and recognition.
Identify and address skill gaps through professional development, mentoring, and cross-training opportunities.
Champion diversity of thought and inclusivity, ensuring all team members feel valued and empowered to contribute their best work.
Oversee the end-to-end process of sales and field communications content creation, including conception, planning, writing, editing, and approval.
Proficient in Company product offerings, risk appetite, and eligibility for all lines of business countrywide ensuring a high level of business understanding is infused throughout all content creating and messaging.
Ensure all communications are clear, engaging, actionable, and consistent with brand standards and organizational priorities.
Partner with senior leadership, product, marketing, compliance, and field teams to align messaging with current priorities, campaigns, launches, and initiatives.
Develop and implement content calendars, campaign plans, and messaging frameworks that deliver business value and support field success.
Act as a guardian of the brand voice, ensuring consistency and quality across all field-facing communications and materials.
Lead the integration of written, visual, and interactive content into digital platforms and marketing technologies to optimize agent engagement, communication reach, and resource accessibility.
Keep abreast of emerging digital content formats, analytics tools, and distribution technologies, piloting and implementing new approaches to meet evolving field and business needs.
Build strong relationships with key stakeholders, including field leaders, agency partners, sales leadership, compliance, and product teams.
Facilitate regular communication loops, proactively gathering feedback from the field and incorporating insights into future content and communication strategies.
Represent the communication and content team in cross-functional meetings, working groups, and strategic planning sessions.
Establish and track performance metrics for content and communication distribution, such as open rates, engagement, satisfaction, and impact on business results.
Conduct analysis of content and channel performance, leveraging quantitative and qualitative data to inform ongoing improvements.
Ensure all content and communication meet legal, regulatory, and compliance standards, working closely with risk and compliance teams as needed.
Encourage a forward-looking, innovation-focused mindset within the team—constantly seeking new approaches to content engagement and digital enablement.
Requirements
Minimum: Bachelor’s degree in Communications, Marketing, Journalism, Business, or a related field.
Minimum: 5+ years of professional experience in communications, content strategy, marketing, or a related field.
At least 2 years of experience in a leadership or people management role.
Demonstrated experience developing and executing content strategies and managing communications projects from conception through delivery.
Preferred: Experience leading teams responsible for digital content, marketing technology, and brand management.
Proven track record of driving process improvements and leveraging analytics for communication effectiveness.
Experience in the P&C insurance industry and working cross-functionally with teams such as marketing, field/sales, compliance, or IT.
Exceptional written and verbal communication skills, with the ability to craft clear, compelling, and brand-aligned messaging.
Strong leadership and team development abilities, including mentoring, motivating, and managing direct reports.
Excellent project management and organizational skills; able to manage multiple priorities and deadlines in a fast-paced environment.
Proficiency with digital content platforms, content management systems, and basic analytics tools.
Strong collaboration skills with the ability to build effective relationships with cross-functional partners and stakeholders.
Analytical mindset with the ability to use data and feedback to optimize communications and drive continuous improvement.
High level of attention to detail and commitment to quality and compliance.
Preferred: Advanced proficiency with marketing technologies, digital analytics platforms, and emerging digital content formats.
Experience implementing change management and process improvement initiatives.
Ability to translate complex business objectives into impactful communication strategies.
Creative thinking and problem-solving skills; ability to innovate and adapt in a dynamic environment.
Benefits
Competitive compensation
Flexibility to work from anywhere in the United States for most positions
Paid time off (vacation time, sick time, 9 paid Company holidays, volunteer hours)
Incentive bonus programs (potential for holiday bonus, referral bonus, and performance-based bonus)
Medical, dental, vision, life, and pet insurance
401 (k) retirement savings plan with company match
Engaging work environment
Promotional opportunities
Education assistance
Professional and personal development opportunities
Company recognition program
Health and wellbeing resources, including free mental wellbeing therapy/coaching sessions, child and eldercare resources, and more