Sales Content and Communication Manager

Role Overview

• Lead, coach, and develop a team responsible for business content and communication, fostering a collaborative, high-performing, and innovative culture.
• Set clear goals and performance expectations, conduct regular one-on-ones and performance reviews, and provide actionable feedback and recognition.
• Identify and address skill gaps through professional development, mentoring, and cross-training opportunities.
• Champion diversity of thought and inclusivity, ensuring all team members feel valued and empowered to contribute their best work.
• Oversee the end-to-end process of sales and field communications content creation, including conception, planning, writing, editing, and approval.
• Proficient in Company product offerings, risk appetite, and eligibility for all lines of business countrywide ensuring a high level of business understanding is infused throughout all content creating and messaging.
• Ensure all communications are clear, engaging, actionable, and consistent with brand standards and organizational priorities.
• Partner with senior leadership, product, marketing, compliance, and field teams to align messaging with current priorities, campaigns, launches, and initiatives.
• Develop and implement content calendars, campaign plans, and messaging frameworks that deliver business value and support field success.
• Act as a guardian of the brand voice, ensuring consistency and quality across all field-facing communications and materials.
• Lead the integration of written, visual, and interactive content into digital platforms and marketing technologies to optimize agent engagement, communication reach, and resource accessibility.
• Keep abreast of emerging digital content formats, analytics tools, and distribution technologies, piloting and implementing new approaches to meet evolving field and business needs.
• Build strong relationships with key stakeholders, including field leaders, agency partners, sales leadership, compliance, and product teams.
• Facilitate regular communication loops, proactively gathering feedback from the field and incorporating insights into future content and communication strategies.
• Represent the communication and content team in cross-functional meetings, working groups, and strategic planning sessions.
• Establish and track performance metrics for content and communication distribution, such as open rates, engagement, satisfaction, and impact on business results.
• Conduct analysis of content and channel performance, leveraging quantitative and qualitative data to inform ongoing improvements.
• Ensure all content and communication meet legal, regulatory, and compliance standards, working closely with risk and compliance teams as needed.
• Encourage a forward-looking, innovation-focused mindset within the team—constantly seeking new approaches to content engagement and digital enablement.

Requirements

• Minimum: Bachelor’s degree in Communications, Marketing, Journalism, Business, or a related field.
• Minimum: 5+ years of professional experience in communications, content strategy, marketing, or a related field.
• At least 2 years of experience in a leadership or people management role.
• Demonstrated experience developing and executing content strategies and managing communications projects from conception through delivery.
• Preferred: Experience leading teams responsible for digital content, marketing technology, and brand management.
• Proven track record of driving process improvements and leveraging analytics for communication effectiveness.
• Experience in the P&C insurance industry and working cross-functionally with teams such as marketing, field/sales, compliance, or IT.
• Exceptional written and verbal communication skills, with the ability to craft clear, compelling, and brand-aligned messaging.
• Strong leadership and team development abilities, including mentoring, motivating, and managing direct reports.
• Excellent project management and organizational skills; able to manage multiple priorities and deadlines in a fast-paced environment.
• Proficiency with digital content platforms, content management systems, and basic analytics tools.
• Strong collaboration skills with the ability to build effective relationships with cross-functional partners and stakeholders.
• Analytical mindset with the ability to use data and feedback to optimize communications and drive continuous improvement.
• High level of attention to detail and commitment to quality and compliance.
• Preferred: Advanced proficiency with marketing technologies, digital analytics platforms, and emerging digital content formats.
• Experience implementing change management and process improvement initiatives.
• Ability to translate complex business objectives into impactful communication strategies.
• Creative thinking and problem-solving skills; ability to innovate and adapt in a dynamic environment.

Benefits

• Competitive compensation
• Flexibility to work from anywhere in the United States for most positions
• Paid time off (vacation time, sick time, 9 paid Company holidays, volunteer hours)
• Incentive bonus programs (potential for holiday bonus, referral bonus, and performance-based bonus)
• Medical, dental, vision, life, and pet insurance
• 401 (k) retirement savings plan with company match
• Engaging work environment
• Promotional opportunities
• Education assistance
• Professional and personal development opportunities
• Company recognition program
• Health and wellbeing resources, including free mental wellbeing therapy/coaching sessions, child and eldercare resources, and more