Lead the company’s brand strategy, including identity, positioning, messaging, and brand architecture
Safeguard and evolve the brand across all touchpoints, ensuring consistent tone of voice and visual identity
Oversee reputation management, including sentiment monitoring, executive reporting, and crisis communications
Develop proactive strategies to protect and enhance corporate reputation, including ESG and DEI alignment
Provide creative leadership across campaigns, guiding designers, writers, and external agencies to deliver impactful work
Partner with cross‑functional teams to deliver integrated brand, PR, and content initiatives that support commercial goals
Define and oversee the content strategy across all channels, ensuring a cohesive narrative and high-quality output
Optimise content for engagement, SEO, and conversion, using analytics to drive continuous improvement
Lead innovation in content creation, including the adoption of AI tools to increase efficiency and scale
Manage the approval process for all content to ensure regulatory compliance and brand consistency
Build, mentor, and inspire a high-performing team, fostering a culture of creativity and collaboration
Influence senior stakeholders and manage external partners to deliver best‑in‑class brand, PR, and content execution

Bachelor’s degree in Marketing, Communications, Advertising, Design or a related discipline; a Master’s is advantageous
Extensive experience in brand strategy, creative direction, content leadership, or related fields, including experience of managing a team
Demonstrated ability to deliver impactful brand campaigns and cohesive content strategies
Strong portfolio showcasing creative direction, brand storytelling, and multi‑channel execution
Deep understanding of digital marketing, social platforms, and integrated content ecosystems
Proven ability to inspire, guide, and develop high‑performing creative and content teams
Highly organised, with strong planning, prioritisation, and project management skills
Proficient in Asana or comparable workflow and collaboration tools
Familiarity with healthcare or other regulated industries and their communication requirements
Ability to drive creative vision while ensuring brand consistency and high‑quality output
Strong understanding of content strategy, including media, PR, and social distribution channels
Digitally savvy, with experience using CMS platforms and emerging content technologies

Head of PR, Brand & Content

Key skills