Build, Implement & Manage H&W Marketing Measurement Roadmap: Develop and implement a time-bound, tangible and detailed analytics roadmap (around use case development, design of approach, and H&W feature expansion) for the H&W scalable measurement tool & case study development, outlining key milestones, resources, and timelines for achieving long-term goals.
Develop Measurement Approach for H&W: Design & lead the development of scalable methods & measurement tools (to incorporate platform nuances) in alignment with cross-functional teams.
Lead H&W Optimization Activities: Drive adoption and usage of these centralized tools by creating actionable insights around campaign effectiveness, customer behavior, and ROMI across campaigns. These will play a critical role in monthly & quarterly business reviews.
Lead the Marketing Optimization team: Provide guidance and mentorship to team members and act as a thought partner to business users & US counterparts
Be hands-on in data & Analytics: Be a hands-on leader and be able to personally dive into data, conduct analysis, prototype tools, especially in early stages of tool development or for highly strategic projects.
Lead internal initiatives, perform other duties and/or special projects, as assigned

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 8+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 10+ years of relevant analytics/data science experience.
6+ years in building analytics to drive strategy with positive outcomes and measuring impact
6+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data;
3+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.
5+ years in marketing analytics, with a focus on campaign measurement and optimization
Advanced knowledge of statistical methods, A/B testing, and multivariate testing.
5+ years of experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition
Experience in storytelling, presenting to senior leaders with strong communication skills & minimal supervision
Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
Strong written/oral communication & stakeholder management skills.

best-in-class employee benefits and programs that cater to work-life integration and overall well-being
career advancement and upskilling opportunities

VP, Analytics – Marketing Measurement Consulting

Key skills