Plan, launch, and manage paid search campaigns in Google Ads for multiple clients
Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate)
Conduct keyword research, audience targeting, and write/edit ad copy
Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations
Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals
Identify and manage negative keywords to improve efficiency
Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.)
Prepare monthly performance reports with clear takeaways and next-step recommendations
Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance
Stay current on Google Ads updates, keyword trends, and performance benchmarks
Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing

10+ years of hands-on experience managing Google Ads (Google AdWords) campaigns
Proven track record of delivering measurable growth through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings)
Proficient in Google Ads Editor and Google Keyword Planner
Strong understanding of campaign structure, optimization, and ROI tracking
Familiarity with Google Analytics 4 (GA4) and performance reporting tools
Excellent communication and collaboration skills in a remote team environment

Competitive pay
100% remote work
High visibility on projects with real impact
Opportunity to shape PPC process and best practices at an established digital agency
A no-drama, results-focused team that values autonomy and execution
Opportunity to work and grow at an award-winning digital agency

PPC Specialist

Key skills