UX Strategist

Role Overview

• Lead the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations in a compelling and impactful way to internal teams and to future and current senior-level client
• Lead discovery and research in early project stages: conduct stakeholder interviews, guide primary and secondary research, review analytics and other materials in order to distill findings for project teams
• Planning and implementing seamless user-focused digital experiences for multiple key audiences.
• Translating the complexity of human motivation and behaviors into the production of beautiful, yet functional digital products
• Develop recommendations for project direction based on research, industry knowledge, digital best practices, collaboration with creative teams, and established client goals
• Advise clients and Blacksmith teams in driving Strategic cohesion across all related tactics and projects in service of big-picture business goals
• Navigating the balance of user needs, client objectives and the requirements of the team throughout helping to solve problems and craft exceptional user experiences.
• Prepare and present approaches and recommendations in a compelling and impactful way to internal teams and future prospective clients
• Participate in new business development meetings and presentations and partner with account directors to drive client satisfaction and growth in key accounts
• Perform stakeholder interviews
• Facilitating strategy workshops with clients to gain clarity and alignment on goals
• Develop strategic, user-focused digital experiences for multiple key audiences
• Plan and implement data-driven strategies to help clients reach business goals through deliverables such as content strategy documents and website information architecture
• Lead design of journey maps, navigation design, sitemaps, information architecture, detailed wireframes and more to support the end-to-end user experience
• Developing content strategy for relevant clients (information architecture, editorial calendars, keyword research, taxonomy, brand voice guides, etc.).
• Create or contribute to various documents and presentations such as creative briefs, positioning statements, brand ecosystem maps, digital communication plans, research plans, social media strategies, customer journeys, and digital strategy roadmaps
• Collaborating with creative teams, and developing recommendations to establish project direction.
• Maintain an in-depth understanding of clients' needs, business, products, and market, and conduct regular reviews of their competitors' activities and online presence
• Provide ongoing strategic and tactical advice to clients on a wide range of digital marketing topics, and continue to highlight Blacksmith's value in the digital marketing space
• Support Account Directors, Account Managers, and project services personnel by providing clear strategic direction and inspiration to both clients and internal project teams

Requirements

• 4-8 years combined experience in:
• Brand: strong understanding of brand architecture, able to organize brand priorities, generate original concepts based on consumer and business needs
• Digital: experience with all phases in the design process, from discovery, through design, into development and release
• Facilitation: experience designing workshops and leading senior clients through strategic design-thinking frameworks
• UX: understanding of web usability, best practices in design/UX, and fluent in current and emerging trends,
• Work: Strong body of experience including projects for large-scale brands (including technology), websites and campaigns
• In-depth knowledge of brand & product marketing, multi-channel marketing, digital marketing and related technologies, web analytics, social media, mobile and device trends, and large enterprise marketing needs
• Relentless problem-solving skills and the ability to assess and resolve complex challenges for varied client needs
• Ability to create professional-looking documents and presentations coupled with strong presentation and speaking skills
• Ability to focus and work under pressure during tight deadlines with humor, tact and professionalism
• Ability to work across multiple projects at once in a fast-paced and self-driven environment
• Strong analytical abilities and the ability to carefully manage details
• Ability and desire to collaborate effectively with a wide range of team members, including colleagues and clients with varying professional backgrounds and specialties

Benefits

• The freedom and opportunity to build and improve upon our existing Digital Strategy process
• An award winning creative & development team
• 100% remote work
• Competitive salary and benefits