Oversee TerraCycle’s digital expansion and turn a multi-million dollar advertising budget into profitable revenue.
Design, implement, and scale the full-funnel paid media strategy across core business lines.
Command and optimize a multi-million dollar annual budget, making data-backed decisions across Google and Meta.
Develop and execute a continuous A/B testing roadmap.
Identify, evaluate, and scale new customer segments and sales channels to increase conversion and attract new investors.
Drive scalable growth through YouTube video action campaigns.
Maintain focus on ROAS, CPA, and gross margin.
Partner with Product and IT departments to ensure accuracy of analytics implementations.

A minimum of 5 years of hands-on experience in performance marketing, with a demonstrable track record in DTC/e-commerce.
Proven ability to manage and develop internal talent or lead significant external agency partnerships.
Advanced proficiency in Meta Ads Manager, Google Ads, and GA4 for comprehensive analysis and reporting.
Ability to translate results into clear, and concise narratives for executive-level stakeholders and your peers.
Experience supporting a company through a Reg-A, Series B, or other significant funding/capital raise round is highly desirable.

Director, Performance Marketing – Growth

Key skills