You’ll own APAC digital marketing strategy, hands-on execution, and performance reporting/insights to drive qualified pipeline for our sales team.
Lead APAC digital marketing channel strategy and execution to deliver pipeline impact across key countries and segments.
Own performance marketing across APAC, including partnering with the global team on English-based performance marketing across Meta, LinkedIn and Google.
Own local channel execution in Japan (Yahoo) and South Korea (Naver), through managing agencies or freelancers to execute.
Establish an AI-forward digital marketing operating system.
Drive regional creative production that’s effective and culturally fluent—especially for high-context markets like Japan.
Build and run localized email nurtures by segment and collaborate with the global teams on global nurtures.
Lead/partner on APAC website initiatives to improve conversion and performance.
Partner with the global team on performance ads reviews for Tier 1 launches.
Own APAC demand generation reporting.

Proven experience leading B2B digital demand generation in APAC, with strong judgment on “what works where” across different APAC markets.
Hands-on expertise across performance channels (paid social, paid search) and lifecycle levers (webinars, email nurtures
Marketo/Customer.io), with clear pipeline impact ownership.
Deep familiarity with local APAC platforms and practices, including Japan (Yahoo) and Korea (Naver). As well as broader marketing/sales tech stack; Salesforce.com, Marketo, Customer.io.
Strong creative and localization sensibility for APAC, especially high-context markets (e.g., Japan): you can brief, review, and raise quality to avoid “direct translation” outcomes that harm performance and brand.
Extremely AI-forward: you actively adopt and operationalize AI to improve speed, quality, and results (testing, insights, creative, workflows), and can bring others along.
Native-level Japanese (or professional written Japanese) plus business-level English; experience marketing to Japanese B2B buyers.
Best-practice B2B website conversion expertise: optimize key journeys and high-intent landing pages (messaging/IA, forms and lead capture flows, CRO testing, attribution/analytics instrumentation, and regional SEO) to increase qualified demand and pipeline.
You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

APAC Digital Marketing Manager

Key skills