APAC Digital Marketing Manager

Role Overview

• You’ll own APAC digital marketing strategy, hands-on execution, and performance reporting/insights to drive qualified pipeline for our sales team
• Lead APAC digital marketing channel strategy and execution to deliver pipeline impact across key countries and segments
• Own performance marketing across APAC, including:
• Partnering with the global team on English-based performance marketing across Meta, LinkedIn and Google. This partnership ensures APAC countries are represented in global performance marketing and are optimised for each of our key priority markets to get the best ROI of our performance budget
• Own local channel execution in Japan (Yahoo) and South Korea (Naver), through managing agencies or freelancers to execute
• Establish an AI-forward digital marketing operating system: use AI to accelerate creative iteration, localization QA, performance insights, experimentation, and reporting—while maintaining brand and quality bars
• Drive regional creative production that’s effective and culturally fluent—especially for high-context markets like Japan (tone, brevity, CTA norms, translation quality)
• Build and run localized email nurtures by segment and collaborate with the global teams on what global nurtures can be scaled vs what needs to be created from scratch in region
• Lead/partner on APAC website initiatives to improve conversion and performance
• Partner with the global team on performance ads reviews for Tier 1 launches and ensure APAC requirements are represented in planning and execution
• Own APAC demand generation reporting. Synthesise insights and recommendations, ensure consistent funnel definitions and measurement across countries/channels, and report back to regional and global stakeholders

Requirements

• Proven experience leading B2B digital demand generation in APAC, with strong judgment on “what works where” across different APAC markets
• Hands-on expertise across performance channels (paid social, paid search) and lifecycle levers (webinars, email nurtures
• Marketo/Customer.io), with clear pipeline impact ownership
• Deep familiarity with local APAC platforms and practices, including Japan (Yahoo) and Korea (Naver). As well as broader marketing/sales tech stack; Salesforce.com, Marketo, Customer.io
• Strong creative and localization sensibility for APAC, especially high-context markets (e.g., Japan): you can brief, review, and raise quality to avoid “direct translation” outcomes that harm performance and brand
• Extremely AI-forward: you actively adopt and operationalize AI to improve speed, quality, and results (testing, insights, creative, workflows), and can bring others along
• Native-level Japanese (or professional written Japanese) plus business-level English; experience marketing to Japanese B2B buyers
• Best-practice B2B website conversion expertise: optimize key journeys and high-intent landing pages (messaging/IA, forms and lead capture flows, CRO testing, attribution/analytics instrumentation, and regional SEO) to increase qualified demand and pipeline.
• Experience partnering closely with Sales on pipeline targets and funnel definitions (nice to have)
• Experience running multi-country experimentation programs (testing framework, measurement, learnings roll-up) across APAC (nice to have)
• A cool AI experiment in digital marketing that you can show us (nice to have)

Tech Stack

• SFDC

Benefits

• In-person collaboration is essential to Notion's culture
• We require all team members to work from our offices on Mondays, Tuesdays, and Thursdays, our designated Anchor Days
• Notion is proud to be an equal opportunity employer
• Notion is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures