Conduct a comprehensive technical and content SEO audit
Develop keyword clusters (300–500+ keywords) aligned with tax and accounting services
Build a topical authority roadmap around: Business Tax Planning, Accounting Systems, Payroll & Compliance, CFO Advisory
Create 12 pillar page SEO architecture
Map search intent to service pages and blog clusters
Identify and resolve crawl and indexing issues, Core Web Vitals gaps, Broken links and redirect chains, Duplicate content and canonical issues
Implement structured schema (Service, FAQ, LocalBusiness)
Improve internal linking architecture
Optimize URL structure and crawl depth
Optimize service pages for high-intent keywords
Improve meta titles and descriptions for higher CTR
Ensure semantic SEO best practices
Strengthen pillar-to-cluster internal linking
Review and refine blog drafts for SEO alignment
Monitor impressions, CTR, keyword movement
Track service keyword rankings
Identify underperforming pages for optimization
Deliver monthly SEO performance reports

3+ years of hands-on SEO experience
Proven results in ranking competitive service-based websites
Strong technical SEO understanding
Experience with: Skill set Search Engine Optimization (SEO), Technical SEO, Keyword Research, On-Page SEO, Google Search Console, Google Analytics, Ahrefs or SEMrush, Content SEO Strategy, Website Audit (SEO Audit), Link Building / Internal Linking, SEO Reporting & Analytics

SEO Specialist, Fractional

Key skills