Own and evolve an integrated research and content portfolio that delivers clear, defensible points of view through original research and published insights.
Guide CMOs and other senior marketing leaders using Forrester research, frameworks, and judgment through various types of client engagements.
Build Forrester’s market presence by presenting at events, speaking with the press, and partnering with sales and analyst relations.

10+ years in a senior-level media/social media strategy role at an agency, brand, publisher, or tech company.
Experience with and curiosity about the impact of AI within the media landscape.
An established industry presence as an influential speaker and thinker.
Excellent analytical, writing, and presentation skills.
The ability to balance the bold and conceptual with the practical and actionable.
A profound spirit of collaboration as part of a supportive, integrated team.
The ability to travel more than 25% of the time.

Principal Analyst – Media and Advertising

Key skills