Drive Inclusion in Buyer Guides and Listicles. Identify and prioritize the editorial content that shapes purchasing decisions for small businesses.
Develop outreach strategies that secure and maintain placement in these high-intent recommendations.
Build Relationships with Editors and Publishers. Become a trusted source for publications covering small business tools, entrepreneurship, and financial services.
Influence Category Coverage. Pitch story angles, insights, and data that help editors understand how ERGO NEXT serves small businesses. Ensure ERGO NEXT is considered when publications update or refresh their recommendation lists.
Collaborate with Growth & SEO Teams. Partner with SEO, content, and growth teams to ensure earned placements strengthen.
Manage PR Agency Execution. Guide and hold accountable external PR agencies supporting outreach and placement efforts.Set clear priorities for listicle inclusion, editorial outreach, and publisher relationships.
Measure Impact and use data to refine outreach strategy and prioritize the publications that matter most.

4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations
Experience securing placements in buyer guides, product roundups, or editorial recommendations
Strong relationship-building skills with editors, journalists, or publishers
Familiarity with how editorial coverage influences search visibility and AI-driven discovery
Comfort working with performance metrics and tracking business impact

Editorial Partnerships, Digital PR Manager

Key skills