Plan, execute, and analyze growth experiments across the website and marketing funnel
Identify, prioritize, and drive high-impact growth initiatives based on data and customer insights
Own growth initiatives across website pages, flows, and co-own lead generation experiences partnering with the revenue and partnership marketing teams
Partner with Events, PMM, SEO, Paid, Brand, Content, and RevOps to improve website-driven conversion
Translate insights into clear recommendations and shipped improvements
Build and maintain core growth and website reporting used in weekly and monthly marketing reviews
Influence website prioritization and channel investment through data-driven insights
Drive cross-functional alignment on growth initiatives and experimentation results
Requirements
5+ years of experience in growth marketing or product growth, with a proven track record of leading experiments and initiatives that improved conversion, pipeline, or revenue.
Proven track record of owning experiments and growth initiatives that improved conversion or pipeline
Strong analytical mindset with experience using data to guide decisions
Hands-on experience building reports in GA4 or similar analytics platforms
Understanding of B2B SaaS funnel and lifecycle (lead → opportunity → revenue)
Comfortable working with data from analytics platforms, CRM, and data warehouses
Clear communicator who works well with cross-functional partners
Nice to Have:
Fluent with SQL
Experience running CRO or website experimentation programs
Experience querying existing tables in BI tools
Experience working closely with engineers on instrumentation
Experience in high-growth B2B SaaS
Tech Stack
SQL
Benefits
Choice of medical, dental, and vision insurance plans for you and your family
Additional insurance coverage options for life, accident, or critical illness
Flexible paid time off, sick leave, short-term and long-term disability
10 US observed holidays, and Canadian statutory holidays by province
A home office stipend
401(k) for US-based employees and RRSP for Canada-based employees