Key skills
AnalyticsMentoringCommunication
About this role
Role Overview
- Responsible for connecting product, data and market, transforming the platform's capabilities into clear value propositions for the pharmaceutical industry;
- Design digital campaigns that create impact across physicians' prescribing journey;
- Translate platform features into value propositions;
- Define product positioning and media formats;
- Build media kits;
- Design campaign and communication journeys;
- Package digital inventory into commercial offers;
- Define narrative and storytelling for new products;
- Lead launches with product, data and commercial teams;
- Train the commercial team;
- Produce support materials;
- Participate in strategic meetings with clients;
- Work with the data team to analyze performance;
- Structure campaign case studies;
- Turn data into a value-driven narrative;
- Lead the production of commercial decks, landing pages, campaigns and educational content.
Requirements
- Strong experience in Product Marketing or B2B Marketing;
- Experience with digital platforms and/or media;
- Experience with campaign models and advertising;
- Previous work with enterprise clients;
- Bachelor's degree in Business Administration, Marketing, Advertising, Pharmacy or related fields;
- Strategic thinking and strong analytical skills;
- Product storytelling skills, connecting business value to solutions;
- Excellent communication, with experience in client relationships.
- Differentials:
- Experience in healthcare or pharma;
- Experience in B2B platforms or marketplaces;
- Experience in data and analytics.
Benefits
- We focus on supporting Memeders' mental health through our benefits with ZenKlub, a platform of psychologists;
- Health Insurance
- Amil;
- Dental Insurance
- Amil;
- Meal/food allowance on the Flash benefits card, accepted at any food establishment as a credit function;
- Memed Cuida
- BRL 110.00/month to use as it makes sense for you;
- Childcare assistance;
- TotalPass available to all employees to maintain physical and mental well-being;
- WellHub;
- Day off on your birthday;
- Life Insurance;
- ÚnicoSkill: Offers a wide variety of free courses, undergraduate, graduate, language courses and mentoring.
- Partnerships