About this role
Role Overview
- Plan, execute and optimize content for Globo.com’s social media channels, with autonomy and responsibility for editorial and performance results;
- Write, edit and adapt copy for social media, ensuring consistency of language, tone of voice and strategic suitability for different platforms and audiences;
- Edit and oversee the production of photos and videos for social media, ensuring visual quality, editorial coherence and adherence to required formats;
- Monitor, analyze and interpret performance metrics, turning data into insights and strategic recommendations to continuously improve content;
- Propose and lead story ideas, formats and creative approaches, actively contributing to editorial innovation and audience growth;
- Plan, structure and refine editorial calendars, prioritizing topics, formats and opportunities in line with strategic objectives;
- Collaborate closely with different teams and partners, leading alignments and ensuring consistency in the execution of projects and initiatives;
- Mentor and support junior professionals, contributing to team development and the quality of deliverables;
- Track social media trends, audience behavior and market movements, translating learnings into practical applications and editorial guidance;
- Operate with a strong critical perspective, editorial responsibility and brand awareness, ensuring compliance with institutional policies, legal requirements and Globo’s principles;
- Apply a journalistic approach, turning curation into content suitable for practical consumption by the general public on social platforms.
Requirements
- Bachelor’s degree in Journalism;
- Established experience editing, publishing and managing content for social media;
- Experience with journalistic content and hard news;
- Advanced command of editorial best practices and of the language and dynamics of major platforms;
- Ability to adapt content for different audiences, channels and strategic objectives;
- Experience analyzing performance metrics and using data to support decision-making;
- Experience in editorial planning and management of content calendars;
Benefits
- Availability to work on a shift/on-call basis, including weekends and holidays as scheduled.