You take full responsibility for all local D2C e‑commerce activities in your region and ensure they are executed to best‑in‑class standards
You develop and implement a digital commerce strategy that aligns with the overarching corporate strategy and the DTC team’s overall business plans
You conduct assortment and demand planning for the markets reporting to you and optimize inventory across markets to maximize sales and profitability
You produce weekly and monthly reports and monitor category performance for digital commerce (revenue, margin, costs, etc.) as well as web KPIs (sessions, CR, AOV, etc.)
You set up campaigns and promotions in the relevant IT systems (Salesforce Commerce Cloud, Sitecore, STEP, ERP systems, etc.)
You work closely with the performance marketing team to develop and implement industry‑leading digital campaigns focused on improving sales performance
You use data to build a deep understanding of our customers and their pain points, and design strategies to improve the omnichannel experience
You support customer service in resolving inquiries as part of 2nd‑line support where required

A university degree in a relevant field (e‑commerce, digital marketing, etc.)
At least 2 years of professional experience in a similar role—ideally at a brand or in retail
Experience with e‑commerce and CMS systems (knowledge of Salesforce Commerce Cloud and Sitecore is an advantage)
Strong interest in new technologies
Business‑level English; native German speaker
Team player with excellent organizational skills
Proficient in Microsoft applications (Excel, Word, PowerPoint)
A "can‑do" attitude to get things done
Creativity in developing new market‑launch concepts and finding successful solutions for us and our partners
Experience in personnel/people management
Openness and flexibility to change in a dynamic environment
Strong teamwork skills and excellent communication and interpersonal abilities
Entrepreneurial spirit, passion, and a strong work ethic

E-Commerce Manager

Key skills