Collaborate to develop joint sales strategies, including market segmentation, lead generation initiatives, and customized sales proposals to maximize market penetration.
Provide ongoing training and support Partner sales teams on product features, technical specifications, sales processes, and best practices to enhance their selling capabilities.
Work with the marketing team to develop co-branded marketing materials, campaigns, and events to promote the company's offerings through the Partner channel.
Manage partner incentive programs, including deal registration processes, to ensure Partner are properly rewarded for sales generated through their network.
Track key performance indicators (KPIs) such as sales revenue, lead generation, customer satisfaction, and partner engagement to measure the effectiveness of the Partner channel and identify areas for improvement.
Build strong relationships with key decision-makers within Partner organizations to foster trust and collaboration.
Provide technical support and expertise to Partner on product implementation, troubleshooting, and customer inquiries.

Bachelor’s degree in business, Marketing, or a related field (or equivalent experience)
10+ years of experience in channel sales or partner management within software and/or services company
Experience working with ServiceNow as a partner
Experience working with ServiceNow sales teams
Experience managing cross-functional teams and collaborating with marketing, product, and sales departments
Experience with CRM systems (e.g., Salesforce) and ServiceNow partner management tools
Proven track record of developing and managing successful channel partner programs, including driving revenue growth through indirect sales channels
Proven track record in channel sales management, particularly within the Partner ecosystem

Partner Channel Director – ServiceNow

Key skills