Manager, Sales Marketing - Programmatic

Zeta Global is the AI-Powered Marketing Cloud leveraging advanced artificial intelligence to enhance marketing efficiency. The Manager, Sales Marketing - Programmatic will collaborate with the sales team to create tailored solutions for clients, focusing on presales deliverables and innovative marketing strategies.

Responsibilities:

• Manage and deliver on a pipeline of presales deliverables across a range of client industries
• Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate solution
• Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms
• Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable
• Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more
• Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders
• Experience with programmatic advertising (DSPs, data-driven media buying, audience targeting, and optimization) strongly preferred

Requirements:

• Excellent written, verbal, and presentation skills to satisfy two key areas: Externally: understanding and communication of our products and services to external client teams in a compelling, accurate, strategic, and holistic manner Internally: communicating with internal key stakeholders and SMEs to effectively harness their expertise in building new content for various projects (sales materials, technical documentation, analyst relations, etc.) across business needs
• Leverage programmatic advertising knowledge to inform media strategy, audience targeting, and activation recommendations within client proposals
• Ability to understand data and identity, then creatively apply that understanding in communicating unique and client-specific applications and use cases
• Strong analytical and problem solving skills, self-motivated, personable, and strong attention to detail
• Consistently curious about sales and product developments and gaining familiarity and expertise in multiple practice areas. Can translate information into understanding and implement into sales and training materials
• Proven track record of project management and time management to ensure that programs developed are relevant and aligned with sales and business needs and objectives
• Ability to work in a fast paced, detail-oriented environment
• Ability to coordinate several projects simultaneously with limited supervision
• Expertise in Microsoft PowerPoint and other presentation or word processing software
• Minimum 5 years' relevant experience in similar roles, including at agencies, brand marketing teams, media publishers, or managed service ad tech platforms
• Experience with programmatic advertising (DSPs, data-driven media buying, audience targeting, and optimization) strongly preferred