Connect the product portfolio vision and its management to market needs, focusing on positioning and go-to-market (GTM) launch strategy to drive revenue growth;
Monitor product life cycles, from launch through discontinuation, ensuring an optimized and profitable portfolio;
Lead market research and competitive analysis to inform strategic decisions about the product line;
Identify opportunities for new products or improvements to existing products, aligned with customer needs and market trends;
Collaborate with R&D and innovation teams on the development of new products;
Ensure proper sizing of Marketing demand in S&OP and develop action plans that deliver the annual objectives for Categories;
Support strategic direction and priorities for Trade Marketing, ensuring sell-in and sell-out action calendars are aligned with business needs and performance diagnostics.

Bachelor's degree.
Minimum of 4 years of experience in market analysis, product marketing, or product engineering (in at least one of these roles).
Intermediate English.
Advanced Excel; intermediate Power BI.
Prior experience in the construction industry is preferred.

Senior Product Analyst

Key skills