Key skills
BigQueryETLJavaScriptPythonSQLAIClaudeSnowflakeDatabricksSaaSSalesforce
About this role
Role Overview
- Own the technical backbone of our GTM marketing stack.
- Design and build the tracking infrastructure that powers our paid acquisition.
- Build and maintain server-to-server conversion integrations for Meta, Google Ads, and other paid platforms.
- Own tracking hygiene end-to-end: UTM standards, pixel coverage, event schemas, and identity resolution.
- Define the canonical customer/lead object, key events, and the attributes that power segmentation and personalization.
- Build pipelines that populate profiles with the richest possible signal: behavioral, transactional, and engagement data.
- Define identity resolution so leads and customers are recognized consistently across every tool and touchpoint.
- Drive faster, cleaner customer data into Braze to achieve better segmentation and better results.
- Build and evolve marketing workflows leveraging tools such as Make.com, Braze, and HubSpot with reliability and observability baked in.
- Identify gaps in the stack and make the case for solutions.
Requirements
- 5–10 years in marketing technology, marketing operations, or a closely related technical role
- Hands-on expertise with Tag Management— particularly client side pixel including custom JS.
- Experience building server-to-server (API/CAPI) conversion integrations with major paid platforms (Meta Conversions API, Google Enhanced Conversions, or similar)
- Working knowledge of CDP architecture and data modeling — hands-on experience with any CDP platform (Hightouch, Segment, RudderStack, mParticle, Tealium, or similar)
- Strong SQL skills: you can write the queries yourself, not just read them
- Experience integrating marketing data between systems — connecting CRMs, MAPs, and lifecycle tools so data flows cleanly
- Solid understanding of marketing attribution fundamentals: UTM hygiene, multi-touch models, identity resolution, and what makes tracking trustworthy.
- Preferred Experience
- Direct experience with tools in our current stack: Hightouch, Braze, HubSpot, Salesforce, Snowflake/Databricks/Bigquery
- Experience with reverse ETL patterns and data activation workflows
- Proficiency in JavaScript or Python for custom integrations, GTM custom templates, or lightweight automation scripts
- Hands-on experience building AI-powered workflows — whether with Claude, GPT, or automation tools that incorporate LLMs
- Experience in a B2B SaaS environment, especially with SMB or restaurant/hospitality verticals
- Familiarity with data warehouse concepts (Snowflake, BigQuery, or similar) and how upstream data models affect downstream marketing.
- Legal authorization to work in the U.S or Canada.
- Sponsorship for employment visa status (e.g. H-1B visa status) if required.
Tech Stack
- BigQuery
- ETL
- JavaScript
- Python
- SQL
Benefits
- comprehensive health coverage
- remote-first workplace
- unlimited PTO
- plus extra fun perks!