Serve as the primary point of contact between our organization and Broadcom VMware partner teams.
Own the Broadcom VMware partner strategy, including program compliance, tier optimization, and roadmap alignment.
Drive pipeline creation and revenue growth through joint planning, campaigns, and co-selling motions in collaboration with our Go To Market team.
Enable GTM, pre-sales, and services teams on VMware portfolio changes, licensing models, and go-to-market motions.
Fully understand deal registration, incentives, MDF, and partner benefits.
Coordinate QBRs, executive briefings, and joint account planning with Broadcom VMware in conjunction with GTM team.
Track and report on partner performance, pipeline health, and revenue attribution.
Collaborate with marketing on VMware-focused demand generation and field events.
Act as an internal advocate during program shifts, contract changes, or policy updates from Broadcom VMware.

3+ years of experience in partner alliances, channel management, or vendor management within a VAR
Direct experience working with VMware and/or Broadcom partner programs
Proven ability to drive cross-functional alignment between sales, marketing, and services
Data-driven mindset with experience using CRM and partner portals
Excellent communication, negotiation, and presentation skills

Partner Alliance Manager

Key skills