Manage and optimize paid acquisition campaigns across channels such as Paid Social, SEM/PPC, Display and other paid channels such as OOH, Podcasts, etc. across IPG brands.
Manage and optimize affiliate marketing initiatives, including partner relationship management, onboarding, campaign execution, performance analysis, and continuous optimization to improve traffic, conversions, and revenue contributions.
Own channel performance KPIs including CPA, CVR, new writings growth, AAP, and GWP; deliver actionable insights and recommendations.
Collaborate with the UX team to do A/B testing and experiment with new channels, messaging, and audience strategies to improve efficiency and ROI.
Use AI-powered tools across ad platforms to improve bidding efficiency, targeting accuracy, creative testing, and budget allocation.
Offer informed recommendations for forecasting based on channel expertise, seasonality, historical performance, and other relevant factors.
Lead relationships with digital marketing agencies to ensure best-in-class strategy, execution, and performance reporting.
Partner with Analytics to define attribution models, measure media effectiveness, and connect marketing metrics to business outcomes such as quotes and policy growth.
Collects and analyzes performance data, identifies trends, and works closely with the marketing team to provide insights to drive results.
Conducts market research to gather insights and identify target audience preferences and trends.

5 years relevant experience
Bachelor's Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)

Paid Media Manager

Key skills