Paid Media Manager

Role Overview

• Manage and optimize paid acquisition campaigns across channels such as Paid Social, SEM/PPC, Display and other paid channels such as OOH, Podcasts, etc. across IPG brands.
• Manage and optimize affiliate marketing initiatives, including partner relationship management, onboarding, campaign execution, performance analysis, and continuous optimization to improve traffic, conversions, and revenue contributions.
• Own channel performance KPIs including CPA, CVR, new writings growth, AAP, and GWP; deliver actionable insights and recommendations.
• Collaborate with the UX team to do A/B testing and experiment with new channels, messaging, and audience strategies to improve efficiency and ROI.
• Use AI-powered tools across ad platforms to improve bidding efficiency, targeting accuracy, creative testing, and budget allocation.
• Manage paid media budgets provided by POD leaders, ensuring efficient allocation across channels, brands, and campaigns.
• Offer informed recommendations for forecasting based on channel expertise, seasonality, historical performance, and other relevant factors.
• Lead relationships with digital marketing agencies to ensure best-in-class strategy, execution and performance reporting.
• Collaborate with UX, SEO, and Content teams to improve landing page experience, quote flow, and conversion paths.
• Partner with Analytics to define attribution models, measure media effectiveness, and connect marketing metrics to business outcomes such as quotes and policy growth.
• Use AI
• and automation-based tools to enhance targeting, personalization, and budget allocation efficiency.
• Partner with Creative and Content to leverage AI tools for rapid concepting, message testing, and identifying top-performing creative patterns.
• Ensure all paid media creative and messaging align with brand guidelines and partner requirements, to protect brand integrity across channels.
• Champion the use of shared dashboards and testing frameworks to drive transparency and faster optimization across teams.
• Leverage AI-enhanced analytics tools to identify performance insights, predict trends, and support weekly optimization decisions.
• Collects and analyzes performance data, identifies trends, and works closely with the marketing team to provide insights to drive results.
• Conducts market research to gather insights and identify target audience preferences and trends.
• Works cross functionally with POD leaders and COEs to ensure paid campaigns meet goals and objectives
• Work closely with Creative, SEO, lifecycle and additional marketing teams to develop and execute high impact campaigns that drive results

Requirements

• 5 years relevant experience
• Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)